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Your 2018 Digital Strategy – Things To Consider

If you’re like most people, you probably can’t remember what the beginning of 2017 was like. So much happened last year, with 2018 already upon us bringing a “Bomb Cyclone” across the nation. As schools and businesses put the final touches on their digital strategies for the next 12 months, let’s take some time to look at how credentials can come into play. You may not realize it just yet, but digital credentials can be a driving force in achieving your goals this year:

Sending and receiving: How digital credentials play into a modern strategy

Think about how much of our lives are tied to the internet these days – you can order groceries, pay bills, send money to friends and find the nearest car wash all from your smartphone. In school settings, students are taking courses and earning degrees completely online, both at the high school and college levels. Businesses no longer post “Help wanted” ads in newspapers; now, they list open positions on job websites and accept resumes through digital applicant tracking systems. 

Yet for all this innovation, one thing that could be easily digitized has remained stubbornly in the paper past: credentials. Much to learners’ chagrin, many administrative offices don’t support digital credentials. This means, for example, students who want to access their high school diplomas online are unable to do so. Instead, they must complete the cumbersome, time-consuming process of getting their paper records. Similarly, college students are unable to order transcripts online and send them instantly to other schools or potential employers. The time delay associated with paper record delivery could be the difference between a college graduate getting the job of his or her dreams or being underemployed.

In many ways, digital credentials can improve learners’ success. Students can immediately access and send verified PDF copies of their transcripts, diplomas and other credentials to a large network of destinations, reducing the uncertainty and eliminating delivery delay.

What’s more, digital credentials are good for schools and businesses. They help high schools, colleges and universities expand their digital marketing reach, allowing students to share their successes on social media and putting the institutions in front of countless eyes. Meanwhile, they make businesses more competitive by making it easy for applicants to send proof of their education. With 40 percent of companies fighting against a shortage of talent, according to research from Manpower Group, businesses need every trick in the book to attract the most qualified candidates.

No matter what field you work in – education, recruiting, marketing or other – it’s important to understand that digital credentials can play a huge role in shaping 2018.

Want to learn how digital credentials make your job easier? Contact Parchment today.